Project: internet store of retro lamps

The owner of the resource contacted me in June 2016. The online store sells retro lamps. I had a task: to increase attendance and sales from the site.

1. the main work on the project:

  • Conducted a detailed audit of the site, as well as competitors.
  • Worked through a semantic core, were selected traffic-generating keywords.
  • Conducted an internal optimization of the site. Added key queries + articles to the site, corrected the meta-tags and added alt tags and linking.
  • Fixed the errors, which gave Google Search Console.
    External optimization. Links were not bought, as the internal optimization was enough to occupy the top positions in Google.

2. Result:

On the third month of work, the traffic increased by 2.5 times, the conversion by 3%.




3. which had an additional impact:

First and foremost, the client himself. At every stage of the work, the client assisted and participated, which influenced the speed of the work and the result itself.



About me:

SEO and PPC specialist with more than 10 years of experience. Founder of the school SEOpractic.