Project: internet store of car chemistry

The owner of the resource turned to me for help in May 2017. The online store sells car care products. I was faced with the task of increasing the conversion rate from the site, while reducing the cost of contextual advertising.

1. The main work on the project:

• Conducted a detailed audit of the contextual advertising account and google analytics.
• Found out the reason for poor conversion rates and high expenditures on contextual advertising.
• Improved the usability of the site by rearranging the blocks and adding promotional banners.
• Worked out the key phrases for the future advertising campaign.
• Created a contextual advertising campaign.
• Set up goals in Google analytics to track conversions from the site.

2. Result:

The total cost of advertising to my work was over 11000 UAH per month, with a total conversion rate of 1.49%:

After my work – the spending was 5787 UAH per month, with a total conversion rate of 5.83 percent:

3. which had an additional impact:

My work was influenced by a client who promptly provided all data for analysis.