The owner of the resource turned to me for help in May 2017. The online store sells car care products. I was faced with the task of increasing the conversion rate from the site, while reducing the cost of contextual advertising.
1. The main work on the project:
The total cost of advertising to my work was over 11000 UAH per month, with a total conversion rate of 1.49%:
After my work – the spending was 5787 UAH per month, with a total conversion rate of 5.83 percent:
3. which had an additional impact:
My work was influenced by a client who promptly provided all data for analysis.
SEO and PPC specialist with more than 10 years of experience. Founder of the school SEOpractic.